/* Dali Marketers — shared design system. No external fonts or CSS dependencies. */
:root{--ink:#10243d;--blue:#1758c7;--blue-dark:#10449f;--muted:#536174;--line:#dce2e8;--paper:#f7f6f2;--sky:#edf3fb;--white:#fff;--max:1180px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;color:var(--ink);background:#fff;font:17px/1.7 system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif}a{color:var(--blue);text-underline-offset:4px}a:hover{text-decoration-thickness:2px}img{display:block;max-width:100%;height:auto}button,input,select,textarea{font:inherit}button,a,input,summary{touch-action:manipulation}button{cursor:pointer}button:focus-visible,a:focus-visible,summary:focus-visible,input:focus-visible,textarea:focus-visible{outline:3px solid #bd6500;outline-offset:5px}p{margin:0 0 1.2em}h1,h2,h3{font-family:Georgia,"Times New Roman",serif;font-weight:400;line-height:1.12;margin:0 0 .55em;letter-spacing:-.035em}h1{font-size:clamp(2.7rem,5.1vw,4.6rem)}h2{font-size:clamp(2rem,3.3vw,3rem)}h3{font-size:1.65rem}ul,ol{padding-left:1.25em}li{margin:.5em 0}strong{font-weight:650}.wrap{width:min(var(--max),calc(100% - 64px));margin-inline:auto}.section{padding:88px 0}.tint{background:var(--paper)}.sky{background:var(--sky)}.eyebrow{font-size:.72rem;font-weight:650;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin-bottom:22px}.lead{font-size:1.17rem;color:var(--muted);max-width:650px;line-height:1.7}.small{font-size:.83rem;color:var(--muted)}.muted{color:var(--muted)}.section-head{max-width:760px;margin-bottom:38px}.section-head p:last-child{margin:0}.skip{position:absolute;top:-100px;left:20px;background:var(--ink);color:white;padding:10px;z-index:1000}.skip:focus{top:10px}.site-header{position:sticky;top:0;background:rgba(255,255,255,.98);border-bottom:1px solid var(--line);z-index:20}.nav{min-height:90px;display:flex;align-items:center;gap:25px;justify-content:space-between}.brand{font-family:Georgia,serif;font-size:1.7rem;color:var(--ink);text-decoration:none;letter-spacing:-.04em;white-space:nowrap;display:flex;align-items:center;gap:10px}.brand img{width:35px;height:35px;object-fit:contain}.nav-links{display:flex;gap:27px;align-items:center}.nav-links a{font-size:.87rem;text-decoration:none;color:var(--ink)}.nav-links a[aria-current=page]{color:var(--blue);text-decoration:underline}.nav-links .button{color:white}.button{display:inline-flex;justify-content:center;align-items:center;gap:12px;background:var(--blue);color:white;text-decoration:none;border:1px solid var(--blue);border-radius:5px;padding:13px 23px;font-size:.94rem;font-weight:550;line-height:1.4;min-height:48px}.button:hover{background:var(--blue-dark);border-color:var(--blue-dark);text-decoration:none}.button.secondary{background:white;color:var(--ink);border-color:var(--line)}.button.secondary:hover{background:var(--sky)}.text-link{text-decoration:none;font-weight:550}.text-link:hover{text-decoration:underline}.actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin:28px 0 12px}.menu-button{display:none;background:white;border:1px solid var(--line);padding:8px 12px;border-radius:4px;color:var(--ink)}.hero{padding:76px 0 65px}.hero-grid{display:grid;grid-template-columns:1.18fr 1fr;gap:70px;align-items:center}.hero h1{max-width:720px}.hero .lead{max-width:590px}.report{background:#fff;border:1px solid var(--line);padding:35px 32px;box-shadow:0 12px 35px #10243d0c;position:relative}.report:before{content:"";position:absolute;inset:9px -9px -9px 9px;border:1px solid var(--line);z-index:-1;background:var(--paper)}.report .eyebrow{font-size:.63rem}.report h2{font-size:2rem;letter-spacing:-.03em}.report-row{display:flex;gap:17px;border-bottom:1px solid var(--line);padding:23px 0}.report-row:last-of-type{border-bottom:0}.number{font-size:.9rem;color:var(--blue);flex:0 0 38px;width:38px;height:38px;display:flex;align-items:center;justify-content:center;background:var(--sky);border-radius:50%}.report h3{font-size:1.22rem;letter-spacing:-.02em;margin:0 0 6px}.report 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counter(step);font-size:.85rem;color:var(--blue)}.step h3{font-size:1.4rem}.step p{font-size:.95rem;color:var(--muted);margin:0}.callout{border-left:3px solid var(--blue);padding:25px 28px;background:var(--sky);margin:30px 0}.callout p:last-child{margin:0}.faq{border-top:1px solid var(--line)}.faq details{border-bottom:1px solid var(--line);padding:20px 0}.faq summary{font-weight:550;cursor:pointer;padding-right:20px}.faq details p{margin:15px 0 0;color:var(--muted);font-size:.95rem}.cta{background:var(--ink);color:#fff;padding:60px;border-radius:6px;display:flex;align-items:center;justify-content:space-between;gap:35px}.cta h2{max-width:620px}.cta p{color:#d0dbea;max-width:620px;margin-bottom:0}.cta .button{background:#fff;color:var(--ink);border-color:#fff;flex-shrink:0}.cta .button:hover{background:var(--sky)}.site-footer{border-top:1px solid var(--line);padding:55px 0 25px}.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:60px}.footer-grid h2{font-family:system-ui,sans-serif;font-size:.82rem;letter-spacing:0;font-weight:650;margin-bottom:15px}.footer-grid ul{list-style:none;padding:0;margin:0}.footer-grid a:not(.brand){color:var(--muted);font-size:.85rem;text-decoration:none}.footer-grid a:hover{text-decoration:underline}.footer-grid p{font-size:.88rem;color:var(--muted);max-width:330px;margin-top:16px}.footer-bottom{border-top:1px solid var(--line);margin-top:35px;padding-top:24px;display:flex;gap:18px;justify-content:space-between;flex-wrap:wrap;font-size:.73rem;color:var(--muted)}.footer-bottom a,.link-button{font:inherit;color:inherit;background:none;padding:0;border:0;text-decoration:underline;text-underline-offset:4px}.footer-legal{display:flex;gap:17px;flex-wrap:wrap}.breadcrumb{font-size:.8rem;color:var(--muted);padding-top:27px;display:flex;gap:9px;flex-wrap:wrap}.breadcrumb a{color:var(--muted)}.page-hero{padding:57px 0 50px}.page-hero h1{max-width:950px}.page-hero .lead{max-width:770px}.service-hero{display:grid;grid-template-columns:1.2fr 1fr;align-items:center;gap:60px}.service-hero h1{font-size:clamp(2.6rem,4.2vw,3.9rem)}.service-image{border:1px solid var(--line);background:var(--paper);border-radius:5px}.check-list{list-style:none;padding:0}.check-list li{padding-left:28px;position:relative}.check-list li:before{content:"✓";color:var(--blue);position:absolute;left:0}.blog-tools{display:flex;gap:12px;align-items:center;flex-wrap:wrap;margin:10px 0 35px}.filter{background:white;color:var(--ink);border:1px solid var(--line);border-radius:30px;padding:9px 16px;font-size:.82rem}.filter[aria-pressed=true]{background:var(--ink);color:white;border-color:var(--ink)}.search-label{display:block;font-size:.8rem;font-weight:600;max-width:430px;margin-bottom:22px}.search-label input{display:block;width:100%;margin-top:7px;border:1px solid var(--line);padding:12px 14px;border-radius:4px;background:white}.article-card{border:1px solid 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#aeb9c6;border-radius:4px;margin-top:5px}.calculator output{display:block;font-size:1.1rem;border-top:1px solid var(--line);padding-top:18px;margin-top:22px;color:var(--blue);font-weight:600}.calculator .small{font-size:.78rem;margin-top:12px}.legal{max-width:850px;margin:auto}.legal h2{font-size:1.6rem;margin-top:35px}.legal h3{font-size:1.2rem}.legal p,.legal li{color:#33445a;font-size:.95rem}.legal a{overflow-wrap:anywhere}.contact-card{background:var(--paper);border:1px solid var(--line);padding:35px}.contact-card a{overflow-wrap:anywhere}.contact-card h2{font-size:1.65rem}.contact-card p:last-child{margin-bottom:0}.brand-panel{background:var(--paper);display:grid;place-items:center;padding:35px;border:1px solid var(--line)}.brand-panel img{width:220px}.consent-banner{position:fixed;bottom:18px;left:18px;right:18px;z-index:100;background:#fff;border:1px solid #b5c2d2;box-shadow:0 5px 30px #10243d20;max-width:650px;border-radius:6px;padding:22px}.consent-banner h2{font:650 1rem/1.3 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@media(min-width:1500px){.hero{padding-block:100px}.hero-grid{gap:95px}}
@media(max-width:1000px){.wrap{width:calc(100% - 48px)}.nav-links{gap:17px}.brand{font-size:1.45rem}.nav-links a{font-size:.8rem}.hero-grid,.service-hero{gap:35px}.hero h1{font-size:3.45rem}.report{padding:25px}.grid3{gap:20px}.price-card{padding:23px}.article-layout{grid-template-columns:200px minmax(0,1fr);gap:35px}.cta{padding:40px}.footer-grid{gap:30px}}
@media(max-width:760px){html{scroll-padding-top:90px}.wrap{width:calc(100% - 36px)}.nav{min-height:74px;flex-wrap:wrap;gap:0}.brand{font-size:1.45rem}.brand img{width:30px;height:30px}.menu-button{display:block}.nav-links{display:none;width:100%;padding:18px 0 22px;border-top:1px solid var(--line);margin-top:15px;flex-wrap:wrap;gap:18px 25px}.nav-links.open{display:flex}.nav-links a{font-size:.94rem}.nav-links .button{width:100%}.no-js .nav-links{margin-top:8px}.hero{padding:48px 0}.hero-grid,.service-hero{grid-template-columns:1fr;gap:35px}.hero h1{font-size:clamp(2.65rem,9.5vw,3.65rem)}.hero .lead{font-size:1.04rem}.report{padding:28px}.report h2{font-size:1.75rem}.report-row{padding:19px 0}.principles .wrap{grid-template-columns:1fr;gap:12px;padding-block:20px}.principles p{border:0;font-size:.8rem}.section{padding:55px 0}.grid3,.grid2{grid-template-columns:1fr;gap:30px}.service-card{padding-top:20px}.service-card .index{margin-bottom:14px}.price-card{padding:28px}.price-card.featured{padding-top:26px}.actions{gap:18px}.actions .button{padding-inline:18px}.cta{padding:32px 25px;display:block}.cta .button{margin-top:25px}.footer-grid{grid-template-columns:1fr 1fr;gap:30px}.footer-grid>div:first-child{grid-column:1/-1}.site-footer{padding-top:40px}.footer-bottom{display:block}.footer-legal{margin-top:18px;gap:15px}.page-hero{padding:38px 0}.page-hero h1,.article-intro h1{font-size:2.6rem}.article-layout{grid-template-columns:1fr;gap:20px}.toc{position:static}.toc ol{columns:1}.article-body h2{font-size:1.75rem;margin-top:36px}.article-body td,.article-body th{padding:9px;font-size:.77rem}.article-cover{max-height:none}.card-body{padding:23px}.blog-tools{gap:9px}.filter{font-size:.78rem;padding:8px 12px}.consent-banner{bottom:10px;left:10px;right:10px;padding:18px}.consent-banner p{font-size:.75rem}.consent-actions{gap:7px}.contact-card{padding:26px}.service-image{max-width:600px}.eyebrow{margin-bottom:17px}.article-body .callout{padding:20px}.footer-grid a:not(.brand){font-size:.8rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
@media print{.site-header,.site-footer,.consent-banner,.toc,.cta,.blog-tools{display:none!important}.wrap{width:100%}.article-layout{display:block}.section{padding:20px 0}a{color:inherit}.article-cover{max-height:230px;object-fit:contain}body{font-size:11pt}h1{font-size:30pt}}