Most Google Ads accounts waste 38–60% of their budget on the wrong keywords, missing tracking, and broken structure. Our audit finds every leak — in 72 hours.
Most business owners assume their campaigns are fine because the dashboard says "active." But activity is not performance. Here's what's likely happening in your account right now:
Broken or missing conversion tracking
If Google can't measure what converts, it can't optimise for it. This is the #1 silent budget killer — found in 91% of unaudited accounts.
Broad match keywords eating your budget
Google shows your ads for irrelevant searches. Without proper match types and negative keywords, you pay for traffic that will never buy.
Low Quality Scores inflating your costs
A Quality Score below 5 means you're paying 2–3× more per click than competitors with better structured accounts. It compounds over time.
Budget allocated to campaigns that don't convert
Without regular performance analysis, losing campaigns keep running — quietly consuming your budget while top performers are underfunded.
Our audits cover every layer of your Google Ads account — from conversion tracking and campaign structure to bidding strategy, ad copy, and landing page alignment. Nothing is skipped.
We verify every conversion action is firing correctly, linked to GA4, and measuring the right outcomes — not vanity events.
We identify every keyword that has spent budget without generating a conversion, and every search term that reveals targeting misalignment.
Negative keyword gaps are the fastest route to budget waste. We build a comprehensive negative list from your search term report.
We diagnose every low-scoring keyword — identifying whether the issue is ad relevance, CTR, or landing page experience — and how to fix each.
Bloated ad groups, wrong bidding strategies, misused match types, and Performance Max misconfigurations all cost you money silently.
We review every ad for relevance, CTR, and message match — and identify unused extensions that would increase click-through at no extra cost.
Every audit is manually reviewed and tailored to your account. You get a professional, actionable report — not a screenshot dump or a list of automated suggestions.
High-level findings with clear ROI projections — written for business owners, not just PPC specialists.
Exact campaigns, ad groups and keywords costing you money with zero return — and the dollar amount being lost monthly.
Issues ranked by financial impact and effort — so you know exactly what to fix first for the fastest results.
Full review of conversion actions, GA4 linking, and data integrity — the foundation everything else depends on.
How your ads compare to competitors in your space — messaging gaps, positioning weaknesses, and opportunities to outmanoeuvre them.
We walk you through every finding personally. No confusing jargon — just clear, honest answers to your questions.
Flat-rate pricing. No percentage-of-spend markups. No hidden fees. Just a clear deliverable at a fair price — with the option to have us implement everything for you.
No lengthy onboarding. No forms to fill. Just a fast, direct process that gets you answers — and fixes — quickly.
Send a quick message. We reply within the hour. You'll need to share read-only access to your Google Ads account — takes 2 minutes.
Our specialist manually reviews every campaign, keyword, conversion action and setting. No automated tools — real expert eyes on your data.
A detailed, professional PDF report lands in your WhatsApp or email within 72 hours — with every finding clearly explained.
We walk you through the findings on WhatsApp — answering every question so you know exactly what to do next.
Implement the fixes yourself using our roadmap, or let us handle everything for you with the Audit + Fix package.
These are the kinds of results businesses get when someone finally looks properly at their Google Ads account.
"The audit revealed we were wasting over $3,400 a month on irrelevant search terms. The report was incredibly detailed and the fix list was crystal clear. ROI from the audit was immediate."
"Our conversion tracking was completely broken — we had no idea. Dali found it in the first 10 minutes. After fixing just that one issue, our cost per lead dropped from $94 to $31."
"Worth 10× the price. I'd been running ads for 18 months thinking they were fine. The audit showed 6 campaigns that had never generated a single lead. Turned them off and reinvested the budget. Enquiries tripled."
Send us a WhatsApp message. We'll confirm the audit details, grant access in 2 minutes, and you'll have a professional report in your hands within 72 hours.
WhatsApp Us Now — It Takes 2 Minutes⚡ Responds within 1 hour · Read-only account access · Report in 72 hours · Serving clients worldwide